Cash on delivery powers e-commerce in Morocco — and quietly bleeds it. Every parcel refused at the door costs you the outbound shipping, the return shipping, and days of locked inventory. The single highest-leverage fix is confirming every order on WhatsApp before it ships.

The confirmation flow that works

• Instantly after checkout: a utility message summarizing the order — items, total in dirhams, delivery address — with two buttons: Confirm and Modify. Customers who ordered impulsively self-filter here, before you have spent a dirham on logistics.
• If Modify: a short branch collects the correction — address, quantity, color — and updates the order without a phone call.
• If silence: one gentle reminder a few hours later, then a final decision rule: ship only confirmed orders, or have an agent call the holdouts, depending on your margins.

After confirmation, keep the channel warm

The same conversation then carries the parcel's life: shipped notification with the tracking link, out-for-delivery alert the right morning, and a feedback request after delivery. Each message is a utility template — cheap, welcome and open-rate friendly — and each one lowers the odds of a refused parcel further, because the customer has been expecting the courier all along.

Connect it to your store

None of this should be manual. Webhooks from your e-commerce platform — Shopify, WooCommerce, YouCan and the like — trigger the flow on each new order, and the confirmation status flows back so your fulfillment team ships only green orders. Set it up once; it runs on every order forever.

What to measure

Three numbers tell the story: confirmation rate within 24 hours, refusal rate at the door, and cost saved per month on failed deliveries. Stores that deploy this flow typically watch refusals drop within the first shipping cycle — and the savings fund the entire messaging stack many times over.

SalesRep connects your store, runs the confirmation and tracking flows in French, Arabic or Darija, and hands the exceptions to your team in a shared inbox. Plug in your store during the free 21-day trial and confirm your next hundred orders automatically.