A WhatsApp chatbot is not a project for your IT department anymore. With a visual flow builder, a Moroccan SME can go from nothing to a working bot in an afternoon. Here is the exact sequence we recommend.

Step 1 — Pick the three questions that eat your day

Look at your last fifty conversations. In most businesses, three intents dominate: price requests, availability or opening hours, and order status. Your first bot should handle exactly these — nothing more.

Step 2 — Build the trigger

Set keyword triggers for the words customers actually type — in French, Arabic and Darija spellings. A trigger on 'prix', 'ثمن' and 'chhal' catches the same intent three ways. Keep fuzzy matching on so typos still match.

Step 3 — Answer with buttons, not paragraphs

Reply with a short greeting and up to three buttons: the paths customers can take. Each button connects to its own branch — a price list as an image, a catalogue link, or a question that qualifies the lead. Buttons triple completion rates compared to open questions.

Step 4 — Route to media, text or AI

Each branch ends in one of three response types: a media file (a menu, a price list, a product photo), a text answer, or a handoff to an AI agent for everything unscripted. The AI handles open questions in the customer's language — including Darija — and escalates to a human when confidence drops.

Step 5 — Capture something before you finish

Every branch should end with a small win: save the contact's name, tag the conversation, or push a hot lead into your pipeline. A bot that answers but captures nothing is a missed opportunity.

Step 6 — Measure and prune weekly

Check which buttons get used and where people drop off. Delete branches nobody takes; strengthen the ones that convert. Ten minutes a week keeps the bot sharp.

SalesRep's visual flow builder does all of the above without code — keyword triggers, reply buttons, media responses, AI transfer and pipeline actions on one canvas. Build your first flow free during the 21-day trial.